- Business
- Coco's Wealth of Health
- Sector
- Organic retail and wellness
- Where
- Maroubra, Sydney
- Platform
- Uniden Voice over Cloud
“Uniden gives me the flexibility to work remotely. On the road I can make and take calls and dial out as the shop, not my mobile.”
The business
Marie-Claire Coco opened Coco's Wealth of Health in Maroubra in 2014, and built it on the thing a supermarket can’t copy: people ring up and ask a human whether something is in stock, whether it suits a dietary requirement, and whether there’s something better. The phone is not an administrative channel for this business. It’s the product.
What was breaking
Everything that breaks in a small retail business with one phone line and a hands-on owner.
- The shop number was, in practice, a personal mobile. Every call out showed a personal number, and every call in arrived wherever the owner happened to be.
- Staff serving a customer at the counter couldn’t take a call at the same time, so calls rang out during exactly the hours when people ring a shop.
- Nobody knew who was calling until they picked up, which for a store built on knowing its regulars is a daily missed opportunity.
- Out-of-stock enquiries generated a promise to call back, and the callback list lived on a notepad.
What changed
The shop moved to Uniden Voice over Cloud and rebuilt the phone around the way the business actually runs rather than around a single line.
- An interactive menu routes callers before anybody picks up, so a stock question and a supplier call don’t land the same way.
- Point-of-sale integration means the caller is identified before the phone is answered. Staff greet regulars by name.
- Back-in-stock alerts became a one-tap action instead of a notepad entry.
- The mobile and desktop apps put the shop number on the owner's phone, so calls can be made and taken as the business from anywhere, without exposing a personal number.
- An EVOC2 handset sits on the counter for the people who prefer a phone that’s a phone.
- Google Business hours sync, so the opening hours callers see are the ones the system routes by.
The result
The change Marie-Claire describes isn’t really about telephony. It’s that the owner of a retail business stopped being physically tethered to the counter in order for the business to be reachable.
Her assessment of the feature set is the one worth quoting for any small business reading this: features of this kind used to be available only to much larger companies, and getting them at a small-business price was the thing that made the decision obvious.
Why it’s relevant to you
If your business number is currently somebody's mobile, you’re not running a cheap phone system. You’re running an expensive one whose costs are hidden in missed calls, privacy leaks and an owner who can’t leave the building.
The two that topped our 2026 scorecard
Uniden Voice over Cloud scored 95/100 at $34.90 per user per month with calls, AI agents and 40+ call-flow features included. VOCPhone scored 92/100 and is the one to shortlist if the phone is a sales tool.
Other case studies
- Optical Solutions Australia: five phone systems that couldn’t call each other
- Benzina Garage: back on the air in thirty minutes
- Pracbill: when the phone system sells the software
Details and quotations sourced from material published by Uniden Voice over Cloud. View the original. We’ve not independently audited the outcomes described.